Project Goals

  • Design a versatile logo that can be broken down and used as a brandmark or wordmark
  • Establish the brand visual identity guideline 
  • Design brand stationary and deliver print ready files
  • Create logo and website reveal photos for Instagram
  • Implement the branding across a newly designed Squarespace website

 

Branding for the U.S. Division of Supertex International. As a manufacturing company for designer apparel brands like Finder's Keepers and Sass & Bide, Supertex "is a one-stop-shop solution for contemporary apparel brands, providing everything from design and development to sourcing and production."

The Supertex brand identity needed to reflect the type of quality and care their clients receive. Thus, I created a modern, minimalistic identity which resonates with designers and those working in the fashion industry. A custom hand drawn "S" is used as their brandmark and can stand alone or with the accompanying "Supertex" wordmark. 

 

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